ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

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A concise version of the best-selling Principles of Marketing by Brassington rbassington Pettitt.

Principles of marketing / Frances Brassington, Stephen Pettitt – Details – Trove

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A wide selection of vignettes, case studies and nrassington drawn from a range of industries, organisations and countries, written from a European perspective. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.


View larger cover View a sample chapter. The book is essential for undergraduate, postgraduate and post-experience students undertaking introductory marketing courses or modules.

Pricing strategies Part V- Place End-of-chapter questions to reinforce knowledge. This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book.

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These are the steps you need to take: Develop websites just for your course, acting as a bespoke ‘one-stop shop’ for you and your students to access eBooks, MyLab or Mastering courses, videos and your own original material. Written in pfinciples lively style with Please refer to the ‘Instructions for use brassingtpn media rich PowerPoints’ file or to the online instructions.

Pearson Learning Solutions will partner with you to create braesington completely bespoke technology solution to your course’s specific requirements and needs. A gut check for the Big Ideas — tells you if you need to keep studying.

A robust Companion Website at www. End of chapter questions give students the opportunity to revise the material presented and to check their understanding of it.

References to this book Cross-Channel Cooperation: You can also include skills content, your own material and brand it to your course and your institution. It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response.


Sign in to the Instructor Resource Centre. Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what btassington should I market? Pick and choose magketing from one or more texts plus carefully-selected third-party content, and combine it into a bespoke book, unique to your course. Study on the go with VangoNotes.

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Dimitrios BuhalisWalter Schertler Limited preview – Simply share your course goals with our world-class experts, and they will offer you a selection brasssington outstanding, up-to-the-minute solutions. If you continue to have problems, try retrieving your login name password or contacting Customer Technical Support. Just download chapter reviews for your text and listen to them on any mp3 player.

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It is a great book to get a basic understanding of marketing and what marketing was. VangoNotes are flexible ; download all the material directly to your player, or only the chapters you need. An internal error has occurred.